How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music...but that's not the point here). Now, the "ascendent platform of the decade" is encouraging its users to "take a break from watching" and instead engage in the centuries-old pastime of reading. And Barnes & Noble is coming along for the